Audience Profile for ‘Treasure!’
Audience Age: 15-21
Gender: Predominantly Male (80%, 20%)
Lifestyle & Spending Power: Demographics C1/C2, D, E. The lifestyle of
the target audience is D/E due to a teenager mainly not having any job. They
would be in education and hence would rely on their parents’ money to buy
items. The audience would watch my short film on YouTube and therefore will be
able to watch it free of charge. They would probably live at home with parents
(or in student accommodation) and have interests in watching action related
content.
Imaginary Entity:
Fred is a 18 year old male, who likes to
play on his Xbox one with his friends after attending university. He lives with
his parents but intends to move out next year into his own home. In his spare time,
he meets with friends and plays football or goes to the gym. His hobbies
include, playing games, football, paintballing and airsofting. He has an active
social life, and a relatively low spending power due to still living at home.
He also enjoys watching action content on TV or Film, he also prefers action
games to any other.
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